St Mary’s and St Margaret’s have won national recognition after receiving an AMCIS award in the Strategic Marketing category at a special event on 11 May 2026. AMCIS is the organisation for admissions, marketing and communications in independent schools in the UK.
The strategy award was for aligning and modernising the schools’ branding, marketing and communication alongside launching a dedicated admissions route between the schools, new Lower School boarding house, shared military offer and all-year-round nursery. As a fully integrated strategy, the schools’ plans also spanned a refreshed approach to digital communication as well as new websites to better engage with families.
Head, Mrs Anne Wakefield said: ‘Congratulations to our colleagues in External Relations for their leadership and innovation and for everyone across both schools for embracing our fresh approach to marketing, admissions and communication. It has been wonderful to welcome many more new families to St Mary’s and St Margaret’s as a result of our new strategy so they too can experience the magic of Calne for themselves and how our Calne Culture of Be Bold, Be Kind and Be You is lived out every day at both schools.’
St Mary’s Calne is one of the UK’s leading girl’s boarding and day schools. St Margaret’s Prep provides an exceptional education for boys and girls aged 2 to 11 years old. The schools share a stunning 27-acre campus in the heart of Wiltshire.
